Latest Update: November 18, 2015. HAPPY MOVEMBER!!! With the 5 year anniversary of Riley's cross-Canada run approaching, we are working on a number of initiatives to push towards our Million Dollar fundraising goal. More to come as the SIA team continues to brainstorm and find the right way to properly celebrate the anniversary and gather further fundraising momentum.
We are pleased to announce a relationship with 2UNDR a performance men's underwear company, founded in Vancouver, BC. The team at 2UNDR has released a BLUE RIBBON colorway and is encouraging men to "Join the UNDERWEARNESS movement" with a portion of proceeds from each pair of Prostate Cancer Blue 2UNDR's in Canada donated to Step Into Action.
Previous Update: August 20, 2014 Step Into Action continues in it's quest to raise money and awareness. Through recent fundraisers including the Mr Lube Golf Tournament SIA has raised $837,738 towards it's goal of $1,000,000!
Previous update: October 7, 2012 marks the one year anniversary of Dr. Riley Senft completing his coast to coast run across Canada to spread the word that early detection of Prostate Cancer can save lives. So the question is: Men ... have you followed the STEPS TO ACTION and seen your doctor to get checked for Prostate Cancer? Depending on your situation and family history a DRE and PSA test could quite simply, save your life. Follow the steps to action, book an appointment with your doctor and ensure you (or the men in your life) don't die of embarassment. Early detection is the key!
Update: Riley took a trip across the pond to share the Step Into Action message with the men and women of the London Business School as a distinguished speaker at their TedX event. Take a look at the video to remember the grizzly truth about prostate cancer and the incredible journey Riley embarked on to make a difference. And a difference has been made - $571K raised.
Know the steps to action and commit to early detection!
Welcome to Step into Action, Dr. Riley Senft’s personal quest to save the lives of future Prostate Cancer victims by educating men on the steps to early Prostate Cancer detection. On May 7, 2011, from Mile Zero in Cape Spear, NL, Riley will run nearly 60km each day across the country, finishing in Vancouver, British Columbia in October of 2011.
Commit to knowing the Steps to Action. Remember, one finger can save your life! Download the Steps to Action PDF to email and share!Click the button to the left, to show your commitment to the critical Steps to Action for early Prostate Cancer detection. Caught in the stage one, Prostate Cancer treatment options offer a greater than 90% success rate and the least invasive procedures.
In addition to educating on the steps to early detection, Step into Action is partnered with the VGH & UBC Hospital Foundation, a registered charity, raising funds in support of the Vancouver Prostate Centre, a National Centre of Excellence and world renowned research and treatment centre. Donate now!